The Development Team has identified ten design principles that will serve as a guideline in the development of the Grand Avenue project. These principles were presented to the public in the first round of outreach meetings in October and November 2004 and helped initiate a discussion regarding initial ideas for the project.

The principles are as follows:

• Create a distinct area and neighborhood with a memorable identity
• Locate uses, activities and events at Grand Avenue, make it a “go to” place and a place to live
• Connect to surrounding neighborhood, civic, historic, and office areas

• Plan the district to meet the needs and wants of LA’s diverse population
• Create accessible, safe and attractive public spaces and an active street environment
• Provide for a variety of shopping / dining price points
• Provide retail with universal appeal: bookstores, cinemas, moderate price restaurants

• Heavily used public spaces will bring life to Grand Avenue
• Program and plan ongoing activities and events in the Civic Park
• Emphasize Grand Avenue as a retail and pedestrian oriented street and cultural corridor

• Provide affordable and market rate housing for various urban lifestyles
• Provide both rentals and for-sale units
• Provide a mix of mid and high rise units

• Link to adjacent districts in a pedestrian friendly manner
• Provide neighborhood retail along First and Hill
• Provide retail and cultural uses along Grand
• Provide links to Little Tokyo, Chinatown, and East Los Angeles

• Through density, create a sense of completion & critical mass, essential ingredients to success
• Complete the Park and public spaces
• Open a significant retail, restaurant and entertainment component – an immediate “go to” destination

• Housing, retail, restaurants, office, civic, cultural, entertainment and education uses
• Cultural and entertainment uses will activate Grand Avenue and give it a unique character

• Integrate access to adjacent Metro station
• Provide ample accessible on-site parking
• Encourage connections to other downtown attractions: Staples, LA Live, the Convention Center and downtown hotels

• Capitalize on the existing cultural uses
• Explore additional cultural uses
• Explore entertainment uses for Grand Avenue and the Civic Park

• Create lots of opportunities for outdoor events and activities
• Use terraces and outdoor areas in commercial and residential zones
• Create extensive outdoor spaces